This is How is a brand dedicated to making home repair skills and tools available to ordinary homeowners. The objective is to increase access to the skills and tools needed to complete basic home maintenance and respond to small household emergencies. The goal of the brand is to help homeowners learn how to perform common maintenance and repair tasks.

The brand and visual system have been applied across three deliverables that focus on different aspects of increasing the accessibility of skills and tools. The free skills workshop encourages people to drop in and learn how to make basic repairs and handle minor home emergencies. The app makes a range of DIY knowledge available to anyone. Each skills video is accompanied by a visual and textual explanation. The vending machines free people from home improvement business shopping hours.