Revitalize the Mural District

Fresno, CA is home to a lively arts district that is adorned with large murals on nearly every building. Despite the prominence and popularity of these murals in the city (with one mural often appearing in advertisements for the city), there has never been any formal print or digital collection of the various murals, their artists, and their locations.

Revitalize the Mural District was envisioned as a nonprofit that worked to bring life to the district. An oversized booklet directed patrons around the area and provided information about each piece. Due to the substantial number of murals available, a specific artist was chosen to be featured for the event. The environmental designs were also designed to be oversized, with hanging banners the spanned streets and directed people to even some of the most hidden murals. The app supplied much of the same information, but also featured Augmented Reality capabilities that allowed patrons to take photographs of themselves enveloped within the artwork.